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When Udd Gaye released in 2017, very few people would have foreseen the meteoric rise in fame that would follow for a boy from Pune, who had decided at the age of five years to make music the core of his universe.
From then to now, Ritviz has discovered and assembled a sturdy fanbase for his emotionally stirring intimate melodies and his compelling narratives that tell quintessential coming of age stories in unconventional ways. It took him great courage to not only drop out of school to pursue his creative calling, but to also break away from the confines of classical Hindustani music and market his unique hybrid sound that is a fresh blend of pop, Hindi, dance and hip hop within a commercial landscape. His wholesome bond with his audiences took him from playing an afternoon slot at the 2015 edition of NH7 Weekender to headlining the main stage in 2022 with a performance that challenged the realm of possibilities for festival performances.
Having released four record breaking EPs, worked alongside heavyweights like Katy Perry, Dua Lipa, Major Lazer and LAUV and launched his own music and comedy festival called Yuv Fest, he achieved the feat of becoming the highest streamed Indian indie artist on Spotify and garnered 1 billion+ streams across audio and video platforms. His tracks ‘Sage’ and ‘Thandi Hawa’ were incorporated in Marvel & Disney’s newest teenage superhero series ‘Ms Marvel’ while his original composition ‘Aavegi’ featured in the finale episode of the show.Amidst all of the statistics, Ritviz who grew up surrounded by Hindustani classical music has always held true to his desire to create music that tell real stories, inspired by emotions and people he’s encountered along the way. Since winning the 2017 Bacardi House Party Sessions with his breakthrough hit track ‘Udd Gaye’, RITVIZ has had a career arc that very few artists experience, and it continues to only transcend.
