SOB's
5 stars - based on 1 review
204 Varick St New York, NY 10014
(212) 243-4940 Categories: Cocktail Bars Price Range: $$ Takes Reservations: Yes
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SOB's New York

Where Latin flavors, tropical cocktails, and live music create one of NYC’s most energetic nights out.
What Kind Of Food Do They Serve: Cocktail Bars
Long Island Blogger
Long Island Blogger

Tucked in the heart of Manhattan’s SoHo district, SOB’s (Sounds of Brazil) blends vibrant nightlife with bold Latin-inspired flavors, creating one of New York City’s most energetic dining and music experiences. Known for its legendary live music lineup and dance-friendly atmosphere, this venue is just as much about great food and drinks as it is about the rhythm of the city.

The menu celebrates Latin American comfort food with crowd-pleasing favorites that pair perfectly with the venue’s lively vibe. A must-order is the Brazilian-style Picanha steak, served tender and juicy with classic sides like rice, beans, and farofa. The Crispy Empanadas are another standout—golden, flaky, and packed with savory fillings that make them a perfect shareable starter. For something lighter but still satisfying, the Grilled Chicken Bowl layered with fresh vegetables, seasoned rice, and zesty sauces offers a balanced option that doesn’t sacrifice flavor.

Drinks are a major highlight at SOB’s, and the cocktail list leans heavily into tropical and Brazilian-inspired classics. The Caipirinha, Brazil’s national cocktail made with cachaça, lime, and sugar, is the signature drink here and a must-try for first-time visitors. Mojitos, margaritas, and colorful rum-based cocktails round out the menu, making it easy to sip while enjoying the music.

The ambiance is what truly sets SOB’s apart. By day it feels like a relaxed Latin café, but by evening it transforms into a buzzing live-music venue where diners mingle with concertgoers. Dim lighting, rhythmic beats, and a packed dance floor give the space an electric, festival-like energy.

Whether you’re coming for the food, the cocktails, or a night of live music, SOB’s delivers a uniquely New York experience that blends Latin flavors with a high-energy social scene. It’s the kind of place where dinner easily turns into a night out.

204 Varick St  |  New York  |  NY  | 10014 | (212) 243-4940
Upcoming Events

Wed, Mar 18 at 6:00 PM

425 Lafayette St | New York | 10003

Thu, Mar 19 at 6:00 PM

204 Varick St | New York | 10014

Thu, Mar 19 at 10:30 PM

425 Lafayette St | New York | 10003

Fri, Mar 20 at 6:00 PM

425 Lafayette St | New York | 10003

Sat, Mar 21 at 6:00 PM

425 Lafayette St | New York | 10003

Sun, Mar 22 at 7:00 PM

425 Lafayette St | New York | 10003